"Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it's the perfect partnership as we prepare to mark the five-year anniversary of Candy Crush Saga. "We couldn't think of a better partner to transform Candy Crush into this fun and playful capsule collection that our players will have a chance to own and wear," said Sebastian Knutsson, Chief Creative Officer at King. Key visuals and moments from the game will be brought to life with tangible props that will be as vibrant in-person as they are on screen. The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. "The only thing I love more than playing the game is wearing it!" "As someone who is inspired by pop culture, it was only a matter of time till I'd play with the iconography of Candy Crush," said Jeremy Scott, Creative Director for Moschino.
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